In their late 20s to early 30s who are perpetually connected and are trendsetters that are hitting strides in their careers and moving up the income ladder to a place where they wield discretionary spending power. If it’s new and hip, they’ll buy it and influence others to follow their lead.
With roles in management - these are affluent, mobile professionals which also include SOHOs, SMEs & Fortune 500 company executives. Active decision makers, they have the latest technology enabling them to connect anywhere. Outside of business, they focus on growing their assets and rewarding themselves and their families with the spoils of their hard work.
Aged 18-25 and are considered to be the urban, upper-middle class. They’re outspoken and socially active trendsetters and are also adventurous. They are influential in setting trends amongst peers/families, mobile, confident and are driven to do well in their respective careers. They could also include private college students who consist of the cream of the youth segment.
The Chicken Rice Shop